Influencer campaign launching the Zalando Cyber Week to multiple European markets via different channels and platforms; Zalando main, Zalando streetwear, Zalando beauty. The campaign saw 4 phases from tease to launch which included styling tips and relatable meme content to cut through the usual clutter of this time.

Warm up content encouraged considered spending with a call to action to create wish-lists for the audience’s most wanted articles and festive gifting suggestions for loved ones.