MGD Brand — Lauren Booty

The Miller Genuine Draft integrated global campaign celebrates the brand and its positioning in nightlife, with the narrative centred around parties in Korea, Russia and South Africa.

Over 200 pieces of digital bespoke-for-platform content were created, for use in 50 markets, including stills, short film and gifs.

High saturation and bright colours moved the brand forwards visually and all assets incorporated the brand’s signature gold.

All content was captured for global markets.

2020BrandCampaign_Social_Stills_EQUITY_01_1x1_2020_MGD.png

2020BrandCampaign_Social_Stills_INTRINSIC_09_1x1_2020_MGD.png

2020BrandCampaign_Social_Stills_EQUITY_03_1x1_2020_MGD.png

2020BrandCampaign_Social_Stills_INTRINSIC_14_1x1_2020_MGD.png

2020BrandCampaign_Social_Stills_EQUITY_04_1x1_2020_MGD.png

2020BrandCampaign_Social_Stills_EQUITY_08_1x1_2020_MGD.png

2020BrandCampaign_Social_Stills_EQUITY_12_1x1_2020_MGD.jpg

2020BrandCampaign_Social_Stills_EQUITY_02_1x1_2020_MGD.png

2020BrandCampaign_Social_Stills_EQUITY_09_1x1_2020_MGD.png

2020BrandCampaign_Social_Stills_EQUITY_14_1x1_2020_MGD.png

2020BrandCampaign_Social_Stills_EQUITY_11_1x1_2020_MGD.png

2020BrandCampaign_Social_Stills_EQUITY_07_1x1_2020_MGD.png

2020BrandCampaign_Social_Stills_EQUITY_06_1x1_2020_MGD.png

2020BrandCampaign_Social_Stills_EQUITY_13_1x1_2020_MGD.png

2020BrandCampaign_Social_Stills_INTRINSIC_02_1x1_2020_MGD.png

2020BrandCampaign_Social_Stills_INTRINSIC_07_1x1_2020_MGD.png

Branding, campaign line and logos were built into each of the film assets.