Raising awareness of the damage of cyber bullying online, Chessie King alters her body live on social, in line with comments sent to her.

Results

Campaign won Gold, Silver and Bronze Cannes Lions

4.5m views in 24 hours

18k brand mentions on Twitter in 24 hours

#TrollingIsUgly triple trended on Twitter on launch night

99% positive sentiment on Twitter

A real time social activation looking at the dangers of cyber bulling, partnering with influencer Chessie King. Case study above.